My father has been a great role model. From a young age, he involved my siblings and me in the business world, always telling us, “You will start your own businesses,” and that’s what we did. Since school, I enjoyed selling ice cream, sandwiches, and backpacks. I studied Law at university and have completed various master’s degrees and diplomas in business structuring and leadership.

While in university, I decided to start a law firm. Despite challenges, it went well; however, destiny led me to continue my career as an entrepreneur, but not in the legal field. When I was about to finish my university studies, my sister, who lived in Canada, told me about a range of Israeli products that could be well received in Colombia, and we began importing them.

We established the business model, and our company started to do quite well. Within two years, we had our own stands in shopping centers and participated in fairs such as Health and Beauty and the Home Fair. However, in the following years, the volatility of the dollar began to affect the business, and it was a very complex time. We decided that the best course was to form our own cosmetic laboratory, and thus Go Lab Cosmetics was born, where we create our own and third-party cosmetic formulas.

After this, I became a serial entrepreneur, and to date, I have established more than 10 companies in different industries. Now, after a long journey of highs and lows in the business world, I have decided to create this space to share all my experience and knowledge with you. Here, you will find all the resources and keys to help you start and grow your business.